adidas X SUGARFIT Fitness Carnival 健身嘉年华

2018年9月16日“adidas X SUGARFIT Fitness Carnival 健身嘉年华” 在上海哥伦比亚公园海军俱乐部举办，吸引了各界热爱时尚运动人士的目光和参与。

作为新型运动形式的创造者， “adidas X SUGARFIT Fitness Carnival 健身嘉年华”打破传统健身房的局限，将健身的热血与兴奋有趣的社交氛围完美结合。 让运动狂热的节奏充实周末，挥洒汗水，释放活力，结识充满正能量的小伙伴。

此次活动中将展示adidas联合全球瑜伽生活方式品牌Wanderlust推出的合作款adidas×Wanderlust系列。新款采用了充满自然气息的独特大地色系，结合网眼结构的设计，穿着更感透气、更能展现身姿。瑜伽生活，从一件瑜伽服开始。

adidas by Stella McCartney系列也更让adidas 走进时尚圈，针对中高端女性群体所设计，致力于打造更为时尚和前卫的女性产品，系辨识度极高的个性之作。adidas training系列则具有很强的适应性，能够满足各种训练需求，为训练助力，时尚的造型和款式让女生们在运动时也能散发出无尽的柔美气质。

此次“健身嘉年华”选择的将瑜伽、拳击、力量训练和体能训练相结合，将课程分为三段，从下午2点半到晚上6点半，在4个小时的时间里，型男辣妹以及教练们身着adidas的健身服带领邀请到场的时尚运动达人们一起度过了一个难忘的周日，使不同的运动类型随着前卫的嘻哈与电音节奏一起碰撞出别样的火花，让运动变得超级酷。让参与者在尽情释放身心的同时，心率飙升，燃烧脂肪，塑形体态。

Adidas十分重视女性消费者，此次活动也提供了大量以女性群体为主导的课程。Adidas认为，当代女性极具独立意识，充满了自信和活力，因而针对女性群体推出大量实用与时尚兼具的产品，将时尚融入运动，使得运动不再是以男性为主导的活动，使女性在锻炼身体的同时，更能展现自己的自信与柔美。

在本次活动中，Adidas也专门设置了一部分更收女性欢迎的课程，比如Beach Booty Ready翘臀训练、水上瑜伽等。使各位女性学员在身心得到放松的同时，塑造更好的身体形态。同时也有女生会喜欢的拍照打卡地点，在活动中也十分受欢迎。

一场动感狂欢的燃脂训练后，更有点燃全场的狂欢after party，多位热辣舞者与大师级鼓手的表演带领大家跟随打击乐的节奏一起嗨，将现场气氛推向一个新的高潮。

不仅如此，现场还有提供健康小食以及有机果蔬汁，也为运动过后的嘉宾们及时补充身体所需能量。

“adidas X SUGARFIT Fitness Carnival 健身嘉年华”此后会结合更多丰富有趣的新兴运动方式与大家见面，倡导极富时尚感和创造力的都市健康生活方式，让大家爱上运动。

On September 16, 2018 adidas X SUGARFIT “Fitness Carnival” successfully debuted at Colombia Circle, Shanghai to a raucous crowd.

As the creator of new COOL & STYLISH sports formats, adidas X SUGARFIT "Fitness Carnival" is designed to break the limitations of traditional workout experience and combine the warmth of fitness with a new and exciting social atmosphere. Let the rhythm of sports fanaticism become the new soul of weekend, get acquainted with great energy and people, and get charged for the upcoming new week.

The event has exhibited adidas×Wanderlust series launched by adidas in conjunction with yoga lifestyle brand, Wanderlust. The new series are designed to show a special kind of natural atmosphere. Combined with the mesh structure, it is more skin-friendly and attractive. A healthy lifestyle begins with a yoga outfit from adidas×Wanderlust.

Adidas by Stella McCartney is iconic fashion sportswear designed by Stella McCartney and is committed to creating more stylish and avant-garde womens sports products in perfect combination with high fashion. Adidas training is designed for a better training experience and can satisfy variety kinds of requirement and show their unique temperament in training.

From 2:30-6:30pm influencers and coaches, all sharply outfitted in adidas, led the enthusiastic crowd on an unforgettable journey. Trendy hip-hop and electric musical rhythm and the new form of movements collided and created a different kind of workout spark. With the integration of our live DJ and fashionable swimming pool, the atmosphere of the scene skyrocketed.

Adidas places great importance on female consumers. And this time a large number of female-oriented courses were offered. Adidas believes that women in modern society are highly independent yet full of confidence and vitality. Therefore, they have been launching a number of both practical and fashionable products for female consumers, intergrating fashion into sports which makes sports no longer a male-dominated subject. Women can show their confidence and femininity in Adidas.

What’s more, those female-oriented courses are especially popular with female guests, such as Beach Booty Ready and Electric SUP(Water) Yoga. During these courses, ladies could not only create a better body shape but relax physically and mentally as well. In addition, Adidas also set up photo-taking places, which is extremely popular among female guests.

The chosen courses for the “Fitness Carnival” was a combination of flow yoga, boxing, cardio and strength training moves guided by pulsating music that sparked a different kind of gem and made the workout supremely stylish and cool. The many participants were able to release their pent-up feelings, raise their heart rates, burn body fat and shape their glowing bodies.

After a lively carnival-like and fat-burning training, an energetic after party promoted the atmosphere all around. Dancers and drummer were leading people to release their passion. All guests were treated to popular healthy snacks and organic fruit and vegetable juices to replenish and refuel.

adidas X SUGARFIT “Fitness Carnival” will be making consistent appearances in the future to introduce more forward-thinking and exciting fashion sports activities. The partnership will launch a series of special themed fitness events to continuously promote urban lifestyles that are highly fashionable, healthy, and exhilarating.